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Mitsubishi Putting It All On Green

admin — Mon, 31 Jan 2011 15:04:55 +0000

The Japanese auto maker is betting a lot on their latest US investment, the fully electric Mitsubishi i. Mitsubishi is hoping to give their American sales figures a kick in the rear-end – they’ll start off with a huge endeavor, focused around the sale of “Green cars” as part of a global plan. Mitsubishi will offer up six plug-in hybrid and battery-electric vehicles by 2015.

The Mitsubishi i hits dealerships this November, in Hawaii, California and other Western states, and will offer a 70 mile range for under $30,000 before tax incentives. Mitsu’s i (known as the i-MiEV overseas) is the first of those six plug-in / hybrid cars.

Mitsubishi is also letting some models go, as part of this new plan: three low sellers will be disposed of by 2013: Galant midsize sedan, Eclipse coupe and Endeavor SUV. Mitsubishi will bring in replacements for all, but expect those to be smaller and have hybrid drive trains.

“Combining small-footprint cars with electrification is a natural strategy,” Moe Durand, a Mitsubishi spokesperson, said. He added, “clean-diesel technology — especially expensive exhaust-treatment systems — was too expensive to install profitably on smaller, more affordable cars. It seems the only way to meet regulatory targets in several markets is to aggressively leverage battery technology.”

One vehicle that is not as green as the rest of Mitsubishi’s future will stick around – the “Evo Lancer” also known as the Evolution, an enhanced version of Lancer, will remain in the company’s line up. The car has a huge cult following.

So, is Mitsubishi putting all their eggs in a very fragile “eco car” basket? Or will they be ahead of the curve when EV’s go mainstream?

Source: NY Times

Mitsubishi iMiEV LIVE in Pictures

admin — Tue, 03 Mar 2009 21:37:07 +0000

Mitsubishi’s Blade Runner-ish electric compact car, the iMiEV Sport Air Concept made it’s live world debut at the 2009 Geneva Auto Show – and we couldn’t be more excited!

Mitsubishi iMiEV Sport Air Concept

iMiEV Sport Air’s aluminum frame allows this tiny vehicle weight to be just 2,072 pounds. The main source of power comes from the base-model iMiEV’s 47 kW/60 kW electric motor. Acceleration and range varies from 100 miles to 120 miles. Check out more official photos from Mitsubishi below.

Mitsubishi iMiEV Sport

Mitsubishi iMiEV Sport Air Concept

Mitsubishi iMiEV Concept

Mitsubishi iMiEV Sport Air Concept

Mitsu Goes Space Age With iMiEV

admin — Tue, 02 Dec 2008 21:15:57 +0000

Mitsubishi is taking a break from producing top of the line rally cars to focusing on better ways to transport commuters without destroying the environment. With car companies scrambling to reach high miles per gallon ratings by next decade, it’s time for Mitsubishi to show them how it’s done. Mitsu’s iMiEV (no relation to the i-produces of Apple) is the latest vehicle to test the California grid of future electric cars.

This mini four-door vehicle would be ready to charge at one of many roadside power stations. If you have time for a pit stop the iMiEV can charge almost 100% in 30 minutes – compared to a 14 hour charge when plugged in at home. You’ll only need a 10 minute charge to get your around town most of the time, still, the age of electric vehicle may be the new age of American patience. iMiEV has a range of 155 miles on a charge and top speed of 112 mph.

Mitsubishi hopes to have their iMiEV available for a production run in under two years.